The Thread That Holds It All Together : Amar Shah
Before he became the backbone of a century-old business, Amar Shah had a different dream, he wanted to become a lawyer. But life had other plans.
At a young age, circumstances called him to take charge of the family’s fabric business, a legacy that had already seen generations of hard work. Without hesitation, he put his dreams aside to shoulder the responsibility of providing for his family and keeping the business alive. It was a decision made out of necessity, but one that would define the rest of his life.
Since that day, Amar Shah has done much more than just run a business, he has nurtured it, grown it, and turned it into something that continues to inspire all of us. His deep knowledge of fabrics, his instinct for quality, and his honest approach to relationships with clients have earned him immense respect across the industry.
He built trust : one meter at a time, roll by roll, relationship by relationship, always with integrity, humility, and unwavering dedication.
What you see today at Yarnora is a reflection of his values, quality without compromise, service with heart, and a promise that every order is handled with care.
Now, as we bring this legacy online for the very first time, Amar Shah continues to lead us forward : quietly, steadily, and with the same spirit of sacrifice and strength that has always been his way.
His story is not just our past - it’s our foundation and our future.